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As much as pharmacy defines Wal-Mart's connection to the community, in many ways pharmacy is the connection to almost every other part of the store--it stands at the center of the intersection between health and wellness, perhaps the hottest trend in retailing today, and so many seemingly disparate businesses. There are the obvious connections: things like OTCs and health and beauty aids, stuff like cough-cold and pain relief, skin care, foot cafe and sun care.

Then there are the not-quite-so-obvious connections.

Pharmacy connects to categories like food--every aisle from produce to perishables--through patients with diabetes and heart disease, among the leading disease states in America, who need help managing their diets.
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It connects to such categories as fitness equipment and sporting goods with such products as treadmills and exercise bikes, dumbbells and yoga mats; bathroom scales and body fat analyzers; pedometers and stop watches; meditation fountains and shiatsu-massage seat cushions, even footwear and apparel--you can't work out in a suit and wingtips.

It all leads back to the pharmacy counter.

"It's the one-stop shop concept," explained Bruce Painter, divisional merchandise manager for pharmacy at Wal-Mart. "It's a customer with diabetes. It's a customer with a heart condition. It's whatever the customer's disease state or health condition might be. They're shopping at the prescription counter, and they are going to need to pick up a heart-healthy cereal, or they need to get a sugar-free snack because they have diabetes, or they need exercise equipment. All of that ties together, and that is what we want to offer the consumer. They can come to Wal-Mart, and they get their medication, and they can also get the fitness equipment, and they can get food."